sabato 21 aprile 2012

Class Readings: Walter Albini


Walter Albini: Style in Fashion
   In the 1970's, Walter Albini had a key role in the revolution of Italian fashion and international ready-to-wear. Albini was the first to initiate a series of innovative reforms in Italian fashion that responded to the changing market. These innovations included freeing the designer from the anonymity of the world of production and treating him as a creator in the world of high fashion and recognizing the need for the fashion industry to provide styles and images, so that it could reach new market segments. Albini really showed the change in relationship between stylist and the fashion industry during this time. He worked closely with fabric manufacturers and enhanced the presence of the designer in industrial production by being a somewhat freelance designer, creating collections for multiple manufacture brands. He also helped create specialized companies in different sections of industry, so that they could collaborate to produce a collection with a recognizable brand name. Their was also the idea of dividing the workload between a very expensive, limited sales line, as well as a more commercial collection that actually is the moneymaker. He revolutionized the pret-a-porter style so that it has the elite voice of high fashion without the uniqueness that is unwearable. In his 1973 interview with WWD, he said “I hate high fashion. In fashion today there isn't anything new. What's new is in the cut of pret-a-porter. Today it is funny to put fashion along side clothes that are wearable.” Known as the “pret-a-porter man,” Albini created a mix between high fashion haute couture and pret-a-porter fashion that was hard to rival. He broke boundaries in ready-to-wear with his “total look” designs and created “anti high-fashion” high fashion collections that were unlike anything else in the industry. His synergy between style and life were a common theme among his clothes. It was interesting because each collection he created was represented in his house during that time. When he created an urban, working clothes collection for Trell, his house became a high-tech abode with metal furniture, grey tones, and urban technology. Depending on the collection he was working on, his house would transition into that style. Every total look he created was of course a radical change from the one before. Accessories were also key to his looks. They weren't just an extra piece but rather they added and impacted the whole style. In his Venice collection, the clothes were only sold complete with the accessories.
   Walter Albini was an internationally successful stylist that updated looks from all different periods and revolutionized the idea of a “total look” ready-to-wear design. He changed the preconceived idea of a stylist and brought his revolutionary ideas to the forefront of the fashion industry during the 1970's. His entrepreneurial skills have yet to be matched by any other stylist worldwide.

By: Caitlyn Schultz

mercoledì 18 aprile 2012

Museum of Bags and Purses


   While in Amsterdam I visited the Museum of Bags and Purses where they had an exhibition of bags ranging from the 17th century all the way to the 21st century. Starting from the earliest decade and working their way to current bags of the 2000's, the museum was full of different techniques of bag creation and materials, including embroidery, beading, ivory, plastic, leathers and skins, lace, velvet, metal, straw, wood, and tortoiseshell. 
   Each century evolved into using more sophisticated materials but I found the 17th and 18th century to be most intriguing. During this time bags and purses were used by both men and women to transport coins, documents, papers, bibles, holy relics, and personal items like key and cosmetics. They hung from waistbands or were attached to belts using long chords. Each bag also had a specific function. There were bags just to hold documents, and bags well as bags to carry gambling chips in. A bag filled with fragrant petals or perfumed powder petals would be hung around the waist and was known as a sweetbag. The most expensive bags and purses were made with embroidery in silk, gold, and silver thread.


   As times evolved and materials become more and more sophisticated, beaded bags became popular during the 19th century as well as the use of ivory mixed with leather, snakeskin, and tortoiseshell. 

   During the early 2000's novelty bags in various shapes including cruise ships, telephones, fish, postcards, and champagne bottles became a fad. At the end of the exhibit, there was a displayed filled with iconic bags over the years from designers such as Chanel, Pierre Cardin, Yves Saint Laurent, and Mulberry. This museum was very interesting because it really showed the evolution of handbags from the middle ages all the up to current times and how much styles, shapes, materials, and purposes of purses and handbags have changed over 400 years.


By: Caitlyn Schultz


lunedì 9 aprile 2012

Eco-Chic: Natural Clothes at Keukenhof Gardens

   On a recent trip to Amsterdam, I visited the world famous Keukenhof Gardens where they put on a yearly flower display from March to May. Inside they had a pavilion with flowers on display along with mannequins wearing very interesting garments. At first glance, the dresses looked like they were constructed from fabric of some kind, but upon further examination I discovered that these garments were not made from any fabric material at all. They were were created solely from natural materials, including tree bark, egg shells, tree moss, leaves, straw, and sea shells.



   My favorite dresses had to be the egg shell dress and the sea shell dress. From a distance, the first looked like a sophisticated black and white patterned dress with a figure-hugging silhouette. When getting closer to the garment it was intriguing to see how they used the inside and outside of broken egg shells to create the black and white pattern. 

    
     
   The second dress was slightly bulkier than the egg shell dress but because of the shells, the dress had this pearly shine that made it stand out. From far away you would never know this dress was made from various types of shells and starfish. Although I'm unsure as to the construction of these garments, the selection of materials that were used made each piece extremely creative and innovative.


By: Caitlyn Schultz

martedì 3 aprile 2012

Portrait de Dona Isabel de Requesens


The Portrait de Dona Isabel de Requenses was created by Raphael Sanzio (Raphael) and was executed by one of Raphael’s pupils, Giulio Romano on the basis of Raphael’s design. The painting which was formerly known as the Portrait of Jeanne d’Aragon was intended as a gift for Francis I, King of France. The oil on canvas painting was created in 1518 and can be viewed on display at the Louvre Museum.
            Raphael Sanzio, more commonly known as Raphael, was an Italian painter and architect of the High Renaissance. His famous works were admired for his clarity of form.  He achieved the Neoplatonic ideal of human grandeur in many of his paintings. His most popular work, The School of Athens, is in the Vatican. Raphael’s work is held high in status alongside Michelangelo and Leonardo da Vinci. He lived a short life, dying at the age of 37; however his career as an artist has been categorized into three phases. The first phase consisted of his early years in Umbria. Next, his second phase took place between the years of 1504-1508 when he was heavily influenced by the artistic traditions of Florence. Finally, his last phase occurred during the twelve years he spent in Rome working for two Popes and their associates. After his early years in Rome, much of his work was designed by him, but executed by his own workshop (consisting of around 50 pupils) from his drawings. One of his most important pupils was Guilio Romano.
 Isabel de Requenses (1500-cerca 1535), the woman shown in Portrait de Dona Isabel de Requenses, was the Vice-Queen of Naples. She was born in Catalonia to the Admiral of Catalonia, Galceran de Requesens, and his wife Beatriz Enriquez. In 1506, her father died and she inherited his County of Palamos and the great wealth that came with it.  She was made the ward of her cousin, Ramón de Cardona (Duke of Soma), one of the most powerful aristocrats in Catalonia. Isabel married Ramón and moved to Naples once Ramon became Viceroy in 1509. She served as the Vicereine of Naples during her husband’s many absences as Commander of the armies of the Holy League. She was admired by many for her beauty, grace, and support of the arts. It is believed that Isabel was either 18 or 20 years old in the painting by Raphael and Guilio. It is also said that Raphael painted her face and Guilio painted the rest of the portrait.
Isabel grew up during the Renaissance in Italy. With the Renaissance came a lot of changes in women’s dress.  Italian fashion during the 15th and 16th centuries was primarily influenced by the art of the time. Masterpieces by Michelangelo, Leonardo da Vinci, Raphael and Botticelli all had a major impact on Italian fashion. Humanism and the idealism of the human body were prevalent during the Renaissance. Clothing was natural in its shape, enabling women to move freely with grace and elegance. Lines were simple and they hugged the figure.  Though the lines were basic, clothing was extravagantly decorated. The elegant richness of dress was highly encouraged. The wealthier you were, the more expensive the fabrics were that were used in your clothing.  Silk, brocade, and velvet were considered prestigious fabrics. Isabel was wealthy, which can be easily seen through the velvet fabric that her dress is made from. 
Dresses gradually lost their long trains, and flowing skirts became increasingly popular. Clothes of servants and farmers (people of lower stature) were a lot shorter than those of the upper classes. In the painting, Isabel’s dress is long, which is also another indication that she is wealthy. Another big change that occurred during the Renaissance was that women began showing their hair again. Women’s headdresses were the most intricate, ever-changing part of women’s fashions during the Renaissance. Women actually spent hours plucking hair from their foreheads and sides of their faces in order to achieve the look of a high forehead. High foreheads were considered fashionable. Women would wear their hair down and their heads would be adorned with coiffures with shimmering veils and jewels. The more jewels your headdress had, the higher your status. In the portrait, Isabel’s hair is shown, and her forehead does appear to be fairly large. This is a definite indication that she was current with the new trends of the time. Her headdress is also adorned with jewels and pearls, yet another indication of her high status.
During the Renaissance, Italy was famous for velvets, laces, brocades, silk, gold and silver cloth, and embroidered fabrics with pearls and jewels (manufactured in Genoa, Milan, Bologna, and Venice). The use of fur for collars, much like the collar on Isabel’s gown, also became popular. The Renaissance brought belts (cinctures) and girdles, earrings, finger rings, and brooches. You can see the belt on Isabel’s gown, enhancing her womanly, natural figure. Handkerchiefs were also introduced. They were made of linen or cambric, richly embroidered, and edged with lace or fringe.
In the early 16th century, women’s gowns were characterized by a square neckline edged with embroidery or velvet banding.  A long, full skirt was often held up at the sides or fastened at sides/back to display the lining and the under-gown. Sleeves consisted of two sections. The long chemise sleeve could be seen by the material that was puffed out between the two sleeve parts. This technique can be seen in the portrait of Isabel. Over the chemise and under the under-gown, a fitted linen bodice was worn to preserve the slender silhouette.
Color was also very important in clothing during the Italian Renaissance. The color red indicated power, prestige, royalty, and high social status. Isabel wears red in the painting, which is fitting because she was of high social ranking.  Orange was used by many of the peasants and middle class people in attempt to imitate upper class reds. They dyed their clothes with cheaper orange-reds and russet dyes. Green meant love and joy, and also youth. If a woman wore light blue, it meant she was a young, marriageable woman. Grey was considered a color of poverty in the early Renaissance times, while black meant nobility and wealth.
            In conclusion, when studying a portrait, it is very important to understand what was happening during the time period the piece was created. By studying Renaissance costume, and the biographies of Raphael Zanzio and Isabel de Requesens, we are able to gain a better understanding of the costume displayed in Portrait de Dona Isabel de Requesens.

Post by: Erica Dixon

History of Salvatore Ferragamo



After recently learning a little about the history for Ferragamo in class we visited the Headquarters and learned a lot more about the rich background of the Italian company. Salvatore Ferragamo joined his brother in Boston in 1914 working in a large shoe shop. While he believed the shoes were of fine quality he felt they left a lot to be desired. So in 1923 he moved to California where the birth of cinema was beginning. He started to design shoes for the movies and soon the actresses were wearing his shoes off set because they were so beautiful. The movie business offered him the ability to experiment and make all different types of shoes from the cowboy boots to the roman sandals.  He was known as the shoemaker to the starts and opened the Hollywood Boot Shop.

Due to high demand in 1927 he returned to Italy and grouped 60 craftsmen’s, creating a human assembly line. He was very avant-garde and created new styles such as the patchwork shoe. Despite his success Ferragamo found himself bankrupt in 1933. He decided to regroup and purchased the headquarters that are still used today in 1938.  Although Italy was under fascist rule and had sanctions from Mussolini this propelled Ferragamo to thrive. He had to be more original and resourceful then ever. This lead to the famous shoe made out of metal chocolate wrappings. He also experimented with new materials such as raffia and cork.

By 1947 he was recognized for all of his hard work by winning the “Neiman Marcus Award”, fashion’s oscar, with the invisible sandal. This surreal design saw the passage from the war years into a new and thriving decade. One year later the first Ferragamo New York store opened on Park Avenue. In 1949 Ferragamo expanded from shoes and the first bag was created. In 1965 full production began on handbags and ready to wear under the supervision of Giovanna Gentile Ferragamo. Soon this maison had turned into an international company. In 1995 the Museum opened and the success of the brand continues today with presence in 90+ countries and 593 doors.

By: Marisa Silber



domenica 1 aprile 2012

Hidden Gem: the Davanzati museum

Last weekend, I went to the Davanzati museum, which is a building I walk by often, and had hardly ever heard of. Sometimes, like in this case, those hidden places turn into some of the best and most memorable museums in town. For only 2 euro, this well preserved Palazzo  from the 14th century shows perfectly how a Florentine house would be when the Davanzati family lived there (from 1578-1838.) Included in the palazzo, among the bedrooms, bathrooms (in original form) and general rooms, are tools used during the time, like kitchen cauldrons, an old recipe book, and some looms, and textile working tools, as this was part of their daily work.
It was very interesting to see the different types of machines they would use in fabric production. A spinning tool, to use by hand to spin cotton was there, as well as looms, very large and probably very heavy shears, as well as threads were visible. I remember reading about how sacred it was, and still is for tailors to actually cut the fabric and I could only imagine how precious these shears were at the time. They also have a large selection of lace, and the ones on display were nothing short of breathtaking.
These are so impressive because of their beauty, and the craftsmanship. All of this lace, of course, is handmade. The lace ranges many different time periods and styles, from scarves to table decoration. There are also paintings of people with lace collars for example, to reinforce the importance and probably the richness of lace.
I recommend for everyone to visit this wonderful, enchanting museum which brings you back in time! I won't spoil any more so that you can experience for yourself! Located at Via Porta Rossa 13 the museum is open Monday to Sunday, 8.15-13.50, but with many exceptions so look it up first!




by
Gabriella Bonatesta


Picture from http://bagnidilucca.wordpress.com/2011/03/03/palazzo-davanzati-a-house-in-florence/